Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

A strong online presence is essential for professional photographers looking to grow their businesses, and one of the most effective ways to do that is through blogging. “Blogging” might sound a bit old-fashioned these days, but really it just means any website or page that you update regularly. It could be about your clients, your images — or interesting stories about either of those. Regularly updating your website will not only showcase your photography skills but also boost your website's search engine rankings. To drive people to your site, earn customers and make sales. To View More >>

We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience. People who write code love what they do, but their customers don't. They just want an app that works. You love photography but your clients love the memories you make for them. Memories or a picture for the wall. When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them? To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Gemma is an adventure and travel photographer currently based in the South Island. Born and raised in Nelson, she's grown up exploring the three national parks that border her home city.? "My style has been largely influenced by my upbringing in Nelson. Surrounded by beautiful beaches, lakes, mountains, and sheltered seas, I was exposed To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. We spoke to Auckland-based Marie Valencia about what makes her art, self described as dreamy and curated, special to her. So, How did you get started in photography? It sort of naturally progressed — I studied and did all kinds of art when I was younger, eventually ending up as a photographer and graphic designer. My travels To View More >>

This week's album is Evagoras Mandrides Photography of the UK. This is a traditional Greek wedding, something Evagoras is very familiar with. His clients often take part in the standard, pre-wedding preparations at their homes, then have a Greek Orthodox church service followed by an evening full of dancing — and further traditions too many to list! According to 'Greek Wedding Traditions', it's traditional for family members to tie a red scarf, as a blessing, around the bride and groom's waists. "When the bride is dressed and ready, her parents, grandparents and other To View More >>

Did you know that you can sell anything from loose prints to canvases in your shopping cart? Without lifting a finger? Ok... maybe not quite that simple but pretty close. If you think you don't have time, read on! There are very few steps once you've got your website set up. Upload the images, attach a price list and sell products from your website directly to your clients.  If your client views their gallery on their computer, shopping cart, favourite and sharing icons appear over the images when you hover over them (see screenshot above). They simply click on the shopping cart To View More >>

Today we roll out updates to the button widget in Workspace, allowing you to easily customise any button you wish to add to your site. Simply add the button widget to any page on Workspace, and turn on custom design.  You will able to customise the background colour, the border colour, font size, font colour, the button width and radius (curving the corners of the button).  For more on Workspace's, no code necessary web page builder, click here.  Alexandria x Featured canvas by Siem Pre Photography To View More >>

Premium Boxes, Studio Boxes, Print Boxes — what are the differences? Premium Boxes (for matted prints)     Premium Boxes are available in two sizes, 10x8 and 14x11. They're made with a beautiful split-lid design, fastened with a hidden magnetic catch. They have a narrow white ribbed ribbon to help in lifting out the matted prints. They accept up to 25 mats, or 20 if you request the optional USB flashdrive insert (flashdrive not included). We supply premium Boxes printed and fully assembled, ready for your clients, To View More >>

Recently we worked with Ebonnie Louise Photography  to set up her website, and we had so much fun we thought we’d share it with you. We worked with her under our Turbostart service, which helps photographers with their Workspace websites.  Ebonnie had worked with Olivia Lord Design to create her brand identity, so she came to us with a strong brand, and brand message, which was great, for two reasons. First, we knew exactly what she was after, which made her the ideal customer. And second, Turbostart is not about design and branding, but the technical stuff — setting To View More >>